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  • Joel grew up in Indiana and has been married to Tarah since 2005. Together they have two young boys, Oliver and Ellis.  Joel played soccer and basketball in high school, went to Goshen College on a basketball scholarship and graduated with a bachelor’s degree in art. In 1997 he moved to Portland, Oregon where he worked in food and beverage until opening his first pub in 2001 and second in 2003. Joel and Tarah were married in 2005 and moved to Asheville, North Carolina in 2007.

    In Asheville, Joel opened Rankin Vault Cocktail Lounge in 2008 and The Southern Kitchen and Bar two years later. He stumbled upon CrossFit in 2010 when he saw the CrossFit Games late at night. After being disappointed with the physical therapy and rehab he was prescribed following surgery to repair an ACL tear, he decided to give it a try and was hooked immediately. Joel holds a CF Level 1 and is a CF Kids Coach. He worked part time at CrossFit Asheville, primarily running on-ramp classes, while operating his two bar/restaurants. Joel sold his restaurants in Asheville this past summer and he and his family left the mountains for Wilmington to fulfill a lifelong dream of living by the sea.

  • Jordan wants to live in a world where physical and fiscal well-being comes easy, and where work/life balance is, well, balanced. He has been enamored with the idea of population health and chose his graduate education based on how he wanted to contribute to the wellbeing of the communities of North Carolina and beyond. As a project manager in health care he worked to keep momentum and creativity abound in the areas of Primary Care Leadership and Care Process Models. Designing strategic plans and helping weave the lattice of one amazingly influential health care company were his favorite accomplishments before leaving to work full time in fitness.

    CrossFit helped Jordan to become more focused as a professional.  He has shifted his focus of improving population health from an administrative position to direct influence in chronic disease management/prevention. As a coach, he keeps the mood light hearted while encouraging athletes to request more of themselves.  He believes in the benefits of functional movements preformed at high intensity, practices the content daily, and expresses a true knowledge in movement patterns and mixed modality training. 

    Jordan wants to be remembered for contributing and being one of the people.

    When he’s not coaching, working on growing the Asheville City Soccer Club, or working on ideas for increased community impact, you can find him exercising, reading, sippin’ stouts, or cooking ridiculously full flavored meals.

  • I grew up in upstate New York and moved down to North Carolina in 2008 after I graduated high school. I served in the Marine Corps from 2008-2013 and within that time did two deployments to Afghanistan. After moving to Wilmington I got into CrossFit and competitive powerlifting and having been coaching and instructing since. This last May I graduated from UNCW with a B.S. in Exercise Science and am currently working on my graduate degree in Nutrition and Human Performance.

  • Heather Metzler is a certified 500-hour E-RYT Kunga Yoga teacher. She has taught public yoga classes for over 10 years and is a senior teacher at Wilmington Yoga Center, teaching workshops and teacher trainings through out the year.   She has specialized trainings in PTSD yoga, prenatal yoga and power yoga. She has also taken the CFL1 seminar.